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Joseph Abboud Launches New Fragrance

Faded Indigo is inspired by sportswear.

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By: Marie Redding

Senior Editor, Rodman Media


Joseph Abboud has launched a new fragrance, marketed by Tru Fragrance & Beauty — Faded Indigo, inspired by sportswear. 

The fragrance is part of the Indigo Blue collection, a sportswear-based clothing line that is based on a range of shades in indigo.

“Faded Indigo is a vibrant, fresh scent reminiscent of evening walks on the beaches of Nantucket along the midnight blue ocean,” said Joseph Abboud. “This all-encompassing fragrance provides yet another opportunity for men to further express their individuality.”

Abboud worked closely with Tru Fragrance and Harry Fremont, Master Perfumer of Firmenich, to create the scent. Faded Indigo features top notes of zesty lemon, rounded out with a blend of marine accord and sleek woods. Directly inspired by Nantucket’s ocean blue waters, the fragrance packaging and blue bottle encompass the summery scent, available just in time for Father’s Day.

The 3.4oz bottle is available at Moores Clothing For Men stores nationwide for $80.

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